Beckford’s Estate Beckfords, belonging to the family of the same name, consisted of 15 acres north of Mill Lane and west of Fortune Green Lane. Cholmley Lodge Cholmley Lodge, a two storeyed stuccoed house, was built in 1813. Cock and Hoop The Cock and Hoop Inn was standing on the corner of West End Lane and Fortune Green Road by 1723. Flitcroft Flitcroft was a 50 acre estate at Fortune Green and West End, named after its owner in the 18th century. Fortune Green Fortune Green was originally part of the district of Hampstead but became physically separated from it by the building of the new turnpike road (now Finchley Road) in the 1830s. Fortune Green Fortune Green lies to the north of the ancient village of West End. Hackney College The Village Itinerancy Society, a Congregationalist college, was transformed into Hackney Theological Seminary. New West End New West End was created in the 1840s on the Finchley Road. Woodbine Cottage Woodbine Cottage was situated at the south-eastern corner of the Flitcroft estate. Ardwick Road, NW2 Ardwick Road was named Major Ardwick Burgess who developed the road. Heath Drive, NW3 Heath Drive, one of the roads connecting Hampstead with the Finchley Road was originally West Hampstead Avenue. Ulysses Road, NW6 Ulysses Road is one of a series of streets named after the Trojan War.
Fortune Green was originally part of the district of Hampstead but became physically separated from it by the building of the new turnpike road (now Finchley Road) in the 1830s.The name of Fortune Green is derived from
foran-tune meaning in front of the tun, probably an inn in the area.
Originally Fortune Green was a patch of manorial waste, now in the north of the ward, where local residents had the right to graze animals, dig turf and play sports. The Green dwindled considerably in the 19th century when the lord of the manor granted enclosure rights for about a third of the area.
Lying on the south-west side of the Finchley Road, Hampstead town council decided to build its overflow cemetery here in the 1840s.
The arrival of the Midland Railway in 1871 brought rapid development and many large houses were demolished in favour of higher density buildings. Victorian residential buildings display considerable variety in their design and detail and there are a number of large distinctive red brick mansion blocks, most of which have remained unaltered.