Part of the old Etchingham estate in Finchley was leased to Frederick Wheeler who built substantial brick houses in Etchingham Park Road.
Thirty-four acres had been let by 1886, when the rest was offered as building land.
Most of it was not built on by 1897 but by 1904 five-bedroom leasehold houses overlooking Victoria recreation ground were advertised as "in one of London’s most charming suburbs, with a rural setting and good transport services". Large semi-detached houses were designed by CJG Pawley in Etchingham Park Road, and most of the land between Squires Lane and Bow Lane had been built on by 1907.
North of Etchingham Park Road the possible introduction of electric trams led to building on the Fallow Corner estate.
