Building started in the 1820s at the Holland Park Avenue end, on the eastern side with four villas between the Avenue and what was to become Ladbroke Road. Others followed within ten years.
The normal development pattern seems to have been followed with James Weller Ladbroke first giving building leases, and then once the houses were constructed giving 99-year leases of the buildings at a relatively low ground rent to the developer, who could then sell the leaseholds or sublet the houses to recoup his outlay.
