Latymer Court opened in 1934 and boasted the “most modern style and built-in amenities”.
Then the largest single luxury block of flats in Europe, the position of the site meant that the architects – Gordon Jeeves of Hanover Square – could plan the flats to obtain an abundance of light. The black had commanding views over what were then the playing fields of Colet Court. The original publicity brochure claimed “Latymer Court is the Largest Single Block of Flats which has been erected in Europe. It has been designed in the most Modern Style to provide 360 Flats in a position of unique accessibility with every refinement so as to afford the maximum of comfort combined with the minimum of labour at a most favourable rental”.
The Hammersmith Road elevation of the building is 52 windows wide, but subdivided visually into six bays. It is eight storeys high, with a 9th storey on the forward projecting end bays. The ground floor of the Hammersmith Road frontage contains a series of small shop units.
This Art Deco block replaced several Victorian semi-detached villas originally known as Latymer Cottages.
