The Tate Gallery By Tube; by David Booth of the agency Fine White Line, 1986
The Tate Gallery By Tube poster was commissioned for Art on the Underground, a poster-commissioning initiative launched in 1986. Quite separate from the Underground’s main publicity campaigns, Art on the Underground posters were designed to fill unused advertising space. This improved the customer environment and acted as a means of corporate art sponsorship. The campaign ran until 2000.